Our move to online bidding last year was financially successful by more than $15,516! We were a hit! So - we are continuing with our Silent Auction online presence for the 2019 Benefit.
Here's what we've learned:
There are two things that create a successful auction: Great Prizes and Lots of Excited Bidders.
We'll talk about bidders first because we need many more of them.
Placing the Auction online allows us to reach more potential bidders.
More Bidders = More Bids; and, More Bids = A Higher Financial Yield!
Take a look at this summary of Silent Auction performance between 2017 and 2018.
(* FMV = Fair Market Value of all Auction Items)
Please Recruit Bidders who won't be at the event!
We will not be successful, however, if our families, friends, co-workers and business associates are not aware of the online auction opportunity to bid on a prize that appeals to them.
Inviting someone to bid is not the same as asking for a donation because:
Online Bidders don't have to be at the Benefit! They can bid from their couch, they can bid while they are at their son or grandson’s baseball game, they can bid while they are grilling dinner, they can bid from North Carolina or Hawaii or Tennessee or Washington! In fact, last year we had two bidders log-in from Washington DC!
But those who are distant and would appreciate the opportunity to support your Misericordia resident cannot bid if they are not aware of the opportunity. So, we are asking all Misericordia families to share the link to the online bidding with families, friends, co-workers, business associates or even random strangers. They cannot join in the fun if they don’t know it exists!
New this year! We will have three auction items that will be presented in the dining room. The Live Auction will be a thrilling experience as bidders compete for items such as precious travel adventures, sporting, concert, and dining events in premium places and destinations.